Does Smiling Art Induce Happiness?
There’s a new trend in street art: making everyday objects anthropomorphic. Essentially, by putting eyeball-like ping-pong balls or simple googly eyes on everyday objects, artists are making human-like...
View ArticleThe Real Story Mathematicians Don’t Want You to Know
Ever wonder how people really learn? There's a high probability that facts and stats aren't the answer. So are we 100% hopeless? Thankfully not...
View ArticleThe Brilliant Concept Every Marketer Knows But No One is Doing Online
Online marketing is direct marketing. Would it make sense to rip a page from the direct marketing experience of the not-too-distant past?
View ArticleCan Psychology Beat the Stock Market?
It's rather in vogue lately to compare the stock market to a casino. Trading on the stock market is tantamount to gambling. At least, that's the suggestion Nobel Prize in Economics recipient and...
View ArticleApplying Prospect Theory Logic to Other Psychological Phenomena
Humans view all choices as relative. Based on the subject's state before the choice, an outcome will be viewed as either a gain or a loss, and he will make his choice differently depending on this...
View ArticleWelcome Back Mr. Yakamoto! Minority Report Marketing How To
This is going to get a little bit sci-fi. You remember how in Minority Report, marketing installations reacted to the individual as he approached? Well you're not going to believe your retina-scanned...
View ArticleThe Long Tail & Spaghetti Sauce: How to Sell More Shirts Online
In 2004, journalist Malcolm Gladwell famously remarked at TED that the perfect spaghetti sauce was actually a series perfect spaghetti sauces. He chronicled the market in an era when brands were...
View ArticleSex Compels: Men Throw Prospect Theory to the Wind for a Chance at Love
In the risks people take, Kahneman and Tversky’s Prospect Theory (1979) laid out certain instances where humans flip their behavioral script and start behaving opposite. Normally, people are risk...
View ArticleRelatively Speaking: How Context Influences Decisions
In my last post, I discussed the three biggest factors affecting judgment & decision making. Today I want to take an in depth look at the first idea on the list: Relativity. What is Relativity? Say...
View Article“How Can We Help Our Future Selves?” | Hal Hershfield | TEDxEast
Hal Hershfield, one of my closest advisors and mentors delivers a brilliant TED talk. You MUST check this out.
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